Referencing Rena Klein’s The Architect’s Guide to Small Firm Management: Making Chaos Work for Your Small Firm, a business plan for an architectural practice may include the following sections:
1. Purpose/Business model:
a. philosophy/core values;
b. project types/client types;
c. career contentment and disposition of the owners;
d. core competence and weaknesses;
e. market opportunities and threats to market position;
f. firm size;
g. firm future, including transition plan.
2. Financial plan:
a. financial expectations of owners;
b. revenue goal over time;
c. operating budget expectations over time;
d. profit plan over time;
e. scenario plans for firm revenue and staffing over time.
3. Operational structure:
a. organizational structure;
b. technology upgrades and integration;
c. project delivery model;
d. knowledge acquisition and development;
e. promotion, recruitment, and compensation.
4. Marketing plan:
a. external market conditions and competition;
b. target market;
c. key differentiators;
d. image and brand;
e. relationship-building and network plan.